Create a WhatsApp template
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Recorded 20 October 2026. Examples are drafts: activation, publishing and sending were not performed. The interface may change; check current guidance in the application.
Chapters and English transcript
- 0:00 — Start in Templates
Open Templates from the left navigation. This library separates reusable message content from the customers who will receive it. We will prepare an event invitation as a new draft, using fictional example values.
- 0:18 — Create your draft
Choose Create template, give it a recognizable name, and select English. A clear name makes the message easier to find later when preparing a campaign or configuring a Customer Flow. Create draft opens the editor.
- 0:36 — Choose language and category
The editor shows the language and category near the top. Our invitation uses English and the Marketing category. Choose the category that describes your actual message, and check the language before adding the final wording.
- 0:54 — Write the message
Write a short, clear invitation. In this example, first name, event name and event date are placeholders inside double braces. They mark the parts that should change for each recipient or campaign.
- 1:12 — Understand placeholders
Termivia lists the detected variables below the message. Keep each name consistent with your customer data. For example, first name must receive a name, while event date must receive the date you want the customer to see.
- 1:30 — Add example values
The editor requests an example for each variable before submission. Use representative fictional values: Alex, Community Open Day, and 15 November. These examples make the intended message clear without exposing real customer information.
- 1:48 — Add a clear footer
The optional footer is a good place for a concise instruction. Here we add Reply STOP to opt out. An opt-out instruction does not replace marketing consent: only prepare marketing messages for customers with the appropriate permission.
- 2:06 — Review the customer preview
Review the message in the WhatsApp preview. Check the sentence, spacing and footer together. The preview is illustrative and does not send a message. Confirm that your variable names and sample wording still make sense in the complete message.
- 2:24 — Save and recheck the preview
Save draft stores the message and variable examples. Recheck the saved preview: in this recording, the optional footer disappears after saving. Verify that behavior before submitting a real template. This tutorial stays in Draft and sends nothing.
- 2:42 — Understand approval
Submit to Meta is the next approval action when your template is ready. Sending requires Meta approval; a saved draft is not an approved template. Refresh status becomes relevant after submission. We show these controls without submitting this demonstration.
- 3:00 — Prepare personalization for later use
The Customer data section lists the required columns and offers CSV and Excel templates. Match those columns when preparing data. Once approved, select the message in a Campaign or a Send Message step in Customer Flows, then review recipients and personalization before any send.